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What is SnowStorm?

SnowStorm events bring together Snow customers and industry leaders for the largest SAM community event of the year. More than 1,000 customers from around the world come together at our series of events.

Join Snow’s executive leaders, best practices and technology specialists, as well as your fellow Snow users, to learn more about realizing the full value of your Snow platform today and tomorrow. Discover how Snow is changing the game for technology decision makers across the organization and how the SAM team can emerge as the heroes of Digital Transformation.

Who should attend?


These invitation-only events are of benefit to all levels of IT, Business and decision makers, from practitioners, managers and senior leadership executives to CIOs, CTOs and CFOs.

Topics are wide and varied and relevant to functions including SAM, ITAM, SAP, Cloud, GDPR, IT Operations and IT Procurement.

Why attend?


  • Meet the Experts - Snow and customer experts will be on hand to lend their knowledge and help address your challenges
  • Get Real World Advice - Industry professionals will discuss topics such as audit readiness, controlling license costs, avoiding cloud sprawl, how to become GDPR compliant, and much more
  • Take Hands-On Training - Learn best practice and delve deep into Snow's products
SnowStorm Customer Excellence Awards 2018

During the SnowStorm world tour, we honor and celebrate innovation and recognize our customers with our Snow Customer Excellence Awards.

Winners are announced at each SnowStorm event for the following categories.

This award recognizes the SAM or cross-functional team that has used the Snow platform to power value in their organization, in terms of bottom-line cost savings, efficiency gains or cost containment. It recognizes pioneers in the implementation of process and technology as well as best practice examples of team effort, understanding of the importance of people in SAM projects and evidence of continual improvement.

This coveted title goes to an individual in the Snow SAM community who has gone that extra mile to deliver SAM brilliance to their organization and share best practice with other members of the SAM community. The winner will not only be a skilled SAM practitioner, but be an active member of the SAM community, dedicated to sharing knowledge, elevating the benefits of SAM and driving thought leadership in the industry.

This award honors the person that has demonstrated how the Snow platform has driven value beyond the core management of software compliance. Entries might include innovative uses of Snowboard management reports, integrations with other systems, or using the Snow platform to improve vendor management.

Huge congratulations to our award winners;

Snow Team of the Year
Banca Popolare di Sondrio, Italy
Benteler Business Services, Germany
National Trust, UK
Fonterra, New Zealand

Snow Hero of the Year
Riccardo Marchiani, Autostrade per l’Italia, Italy
Herr Christian Cornelius, Panalpina Management, Germany
Julia Veall, Vodafone, UK
Natalie Cooper, Deakin University, Australia
Mike Tuhiwai, NZQA, New Zealand

Snow Innovator of the Year
Cristiano Crippa, Dompé Farmaceutici, Italy
Herr Patric Bachem, Trelleborg AB Deutschland, Germany
Stuart Mills & Phil Bullock, Jaguar Land Rover, UK
Joshua Lane, Rio Tinto, Australia

Snow's Customer Excellence Awards celebrate the achievements of industry leaders and innovators, as well as promote unsung heroes across the global SAM community. Our customers continually drive best practice and irrefutably demonstrate the value that Snow delivers.

Axel Kling, CEO, Snow Software

Who can vote?
Snow Customers
Snow Partners
How to vote
To nominate a customer or team, please complete this form including the name of the nominee(s), and details about why you think they deserve the award.
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